Sold Out | Creating Winning Proposals

Joanna Cockerline, B.A., M.A. - Writer, Editor, and Technical Writing Instructor

Proposals are key to winning new work in the professional services industry. Competition is fierce – and strategic proposal and technical writing is essential for differentiating your team and delivering a compelling message so the client knows why you are the best choice. This half-day presentation and workshop will provide you with skills to develop proposals from start to finish. From RFP analysis, creating a winning strategy, to delivering your story, participants will learn strategies and practical tips from a professional writer and editor who brings proven success winning proposals of all scales, including those with multi-billion-dollar capital values.


Joanna Cockerline is a nationally-acclaimed writer with two decades of experience writing, editing, and designing customized writing programs for corporations and universities.
Joanna brings a strong record of success creating proposals and technical writing in diverse contexts, including engineering, infrastructure, construction, transportation, international airports, architecture, real estate, and urban planning, both nationally and internationally.
Joanna has provided customized technical writing instruction to hundreds of industry professionals who consistently value the individualized attention and insight she bring to their unique writing objectives. Clients include WSP, the former MMM Group, Hatch Mott MacDonald (now Hatch and Mott MacDonald), and leading companies and joint ventures overseas.
Beyond her achievements as a CBC Literary Awards prizewinner, writer, and writing consultant, Joanna teaches Engineering Communications, Technical Communications, and Management Communications at the University of British Columbia, where she has been nominated for a Teaching Award of Excellence.
Joanna Cockerline's clients consistently emphasize the insights and motivation she brings to her writing, editing, and teaching – and, ultimately, how it produces optimal results.

For more, you are welcome to visit Joanna Cockerline’s Professional Bio at: www.linkedin.com/in/joannacockerline


• Winning Proposals: Why Effective Strategy and Communication Style Matters
• Analyzing the RFP: How Close Reading Can Give You the Edge
• Establishing Priorities for a Proposal
• Assessing Audience, Purpose, and Tone – Including Diverse, Multi-Level Audiences
• Storytelling Strategies
• Writing with Organization, Clarity, and Style
• Optimizing Executive Summaries
• Representing Your Team’s Professional Expertise
• Delivering Effective Messages and Methodologies: You Know What You Mean... But Does Your Reader?
• Reducing Jargon while Heightening Specificity: Strategies for Concise, Accessible Language – Without “Dumbing Down” Your Message
• Achieving Concision and Avoiding Wordy Phrases
• Resolving Common Mistakes Professional Engineers, Architects, and Project Managers Make
• Providing Constructive, Efficient Feedback to Project Members to Maximize Results
• Ensuring Consistency Across All Proposal Sections
• Integrating Visual and Numerical Elements
• Producing Cohesive Collaborative Writing
• Professionalizing Style: Taking Your Writing to the Next Level

Date: Wednesday, April 23, 2019
Time: 7:30-8am Registration & Breakfast
 8-10am Presentation
 10-10:15am Coffee break
 10:15am-12pm Presentation
 Discussion of Applied Industry Examples
 Networking Opportunities
Location: The Vancouver Club
 915 West Hastings Street
 Vancouver, BC V6C 1C6
Waitlist: Register here

Peer Group Social: The Importance of Client Relationships

The Importance of Client Relationships: How to foster positive relationships and show appreciation with your future, past and present clients. Join us to learn more about ways to enhance your connection with your clients, whether it be through events, gifts, thoughtful touch points, and more.
Learn from industry experts and get a chance to ask them questions in this interactive, open dialogue session.

Presented By:

Saul Brown, Founder of Saul Good Gift Co, knows the key to making any relationship last is in making people feel truly appreciated - and for the past 12 years, he’s worked to create gift programs that do just that. Saul Good Gift Co’s handmade and locally-sourced gifts have helped hundreds of companies create a culture of recognition within their organization, and build meaningful partnerships in their communities. 

Saul is also passionate about business models that create positive social and environmental change, and his company is an example of how a business can scale while retaining the value it creates for the communities in which it operates.

Matt Coyne is the COO and VP Marketing at Cantrav, a destination management and events company. They are industry leaders in creating and managing business events that allow the clients’ message to be delivered in a stimulating and impactful environment.

Matt is a strategic leader with over 18 years of destination marketing and management experience, including a focus on event execution. He is responsible for general organizational leadership in addition to leading the Sales and Marketing activities for all the destinations Cantrav represents including Vancouver, Whistler, the Okanagan, the Rockies, Montreal and Toronto. He’s an active contributor to BC and Canada’s tourism industry, serving on a variety of boards and committees including Business Events Canada’s Advisory Committee.

Date: Thursday, September 20, 2018
Time: 5:30pm: Registration & Networking, 6pm – 7pm: Presentation, 7pm: Networking
Location:Central City Brew Pub, 871 Beatty Street, Vancouver, BC V6B 2M6
Tickets: Register Here

23 Apr

Sold Out | Creating Winning Proposals

You are welcome to visit Joanna Cockerline

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Latest News

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Michael Oldewening Allnorth

Thanks for making my trip out of the office a great use of my time. [Infographics for Proposals]

Barbara Good Kasian Architecture

Your presentation on Infographics at today’s CSMPS event was fabulous...it was very informative, reinforcing the value of visuals. [Infographics for Proposals]

Kathleen Dixon Iredale

Great presentation this morning. In architecture we are not allowed to draw or provide “free” architectural sketches in our RFP submissions, but you made me re-think how we can deliver information to our readers using pictograms.

Yvonne Harfiel WSP Group

CSMPS has helped me tremendously! Without CSMPS, I would not be where I am today. It is an amazing network.

James Y. P. Lee Stantec

Thank you for arranging this seminar. It was extremely practical, valuable and informative.

Karen Lawrence MMM Group Limited

I thought the panel event was awesome. I attended the previous one as well and they are, in my eyes, the best type of event that CSMPS offers.

Graeme Silvera Ivanhoe Cambridge

This is the first panel I’ve ever sat on where I've actually learned something new. It was a great experience. [Panelist, CSMPS Developer RFP Evaluators Panel Event: Oct 22, 2014]

Carlee Groves Read Jones Christoffersen Ltd.

I thought the event was fantastic. I can’t believe the value and information I was able to extract from it. Can’t wait for the next one!

Rahki Jethi AMEC Environment & Infrastructure

It’s always good to hear what people who read proposals are actually thinking! I went to the last event with RFP evaluators (it was a school district, health authority, and Translink) and found that very helpful as well.

Ben Garfinkel Industrial Brand

It's one of the few organizations that really spends time getting into activities that are of interest to marketers in the AEC and professional marketing services world.

Tamineh Saadat Buckland & Taylor

Every time I leave an event I get ideas of how I can do my job better. I get more passionate and inspired by what other people are doing in the industry.

Stephanie Zuke HCMA

CSMPS plays an important role for professional service marketers to grow and learn. Their relevant, fresh topics draw staff from across AEC firms.

Chris Chernoff F4 Creative

CSMPS brings together real people talking about real issues; it’s a breath of fresh air.

Yvonne Hartfield Genivar

CSMPS has helped me tremendously! Without CSMPS, I would not be where I am today. It is an amazing network.

Ralph Kison Kison Associates

Belonging to CSMPS is a must if you want to connect with, and market to, the professional services community in Vancouver.


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